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Marketing Content Writer/Copywriter

European Sperm Bank was founded in Copenhagen in 2004 and is one of the most recognized sperm banks in the world, focusing on high quality in every aspect of our business.

To strengthen our activities, we're looking for a new team member in our Brand and Communications department to help us communicate our purpose, which is to help bring healthy children into an open-minded society.

About the job
As part of a smaller team, you will be responsible for writing engaging content for European Sperm Bank’s platforms. This will include writing blog posts, feature articles, guides, reports as well as content for our website and email automation programme. Creating the marketing copy for our company’s products and services, e.g. GeneXmatch, is also part of the job.

You naturally strive to deliver best-in-class communication and always with respect for our brand, by developing and aligning the tone of voice of European Sperm Bank, so we have a clear voice and sound the same across platforms and deliver content that helps break down taboos surrounding sperm donation.

Establishing a close relationship with the internal teams who deal with our donors, women and couples on a daily basis will be essential, especially to understand local nuances that are crucial to integrate in our marketing efforts. Therefore, you will conduct research and facilitate interviews with internal and external people on any given topic and monitor market trends and gather insights about customers and competitors’ activities to be used for content.

Internally, you will participate in editorial meetings and identify new stories and content opportunities for our SoMe platforms and our website. You will also participate in cross-department projects such as e-mail automation flows, development of our websites and training colleagues in communication best practices. The job also involves adding and refining content in our content management system(s) – e.g. our Umbraco CMS and Sprout Social.

About you

  • You have a journalistic background and can transform complex content into engaging storytelling
  • You have a solid understanding of and experience with conceptualizing and developing new content in storytelling formats
  • You’re eager to understand and work with multi-layered topics that are often debated in the media and online
  • You have an eye for details and approach tasks systematically, and you are vigilant about deadlines
  • You speak fluent English. It’s an added bonus if you speak Danish or German as well, but not a requirement

Working at European Sperm Bank

You'll be working at our headquarters in Copenhagen (Nørrebro), but with regular trips to our other donation hubs in Aarhus, London, Hamburg, and Amsterdam in a working environment that is friendly, fast-paced and international. We have an entrepreneurial mindset and are growing a lot, so there's never a dull moment. You will be surrounded by colleagues who genuinely want to make a difference for donors, donor-conceived children, and their parents.

We're looking to fill the position as soon as possible, so get your application in today by sending it to

If you have questions regarding the position, please contact Brand & Communication Director Julie Paulli Budtz at